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Viticulturist Jim Beauregard

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Jim Beauregard is the current Viticulturist, and loves to be outside. He is responsible for establishing the Ben Lomond Mountain Appellation, with the idea that the wines of this region have their very own distinct qualities that set them apart from the rest of the Santa Cruz Mountain appellation. The uniquely cool climate in Bonny Doon lends itself to wines that have complete flavor development and evolution, vineyards with rich soils and diversified micro-climates and an overall feeling of rustic Land-focused viticulture.

During the late 70s and early 1980s Jim was the purveyor of Felton Empire Winery, focused on Riesling and Cabernet Sauvignon, which is now the Hallcrest Winery. Jim moved forward from running a winery to concentrate on running vineyards. He became a student of careful clonal selection and his 62 acres produce some of the finest fruit in the state of California.